Vantage Mobility International (VMI) is a prominent leader in the mobility industry, specializing in wheelchair-accessible vehicles. In preparation for the launch of their Honda Pilot, the VMI team sought a distinctive yet straightforward design approach. Comprehensive user and competitor research facilitated a departure from conventional design styles. I explored branding from various dealerships unrelated to mobility vehicles, which ultimately proved to be invaluable resources for enhancing the visual identity. Ultimately, the client expressed a high level of satisfaction with the chosen design direction.