The driver portal website underwent a comprehensive redesign with the objective of significantly enhancing the user experience. My team and I engaged in thorough user experience research and conducted rigorous testing to inform our design decisions prior to developing the new interface. The outcome is a visually appealing and dynamic layout characterized by intuitive navigation that prioritizes ease of use. This design effectively highlights the culture and advantages of Knight Transportation, creating a strong connection with users. As a result of these enhancements, the website surpassed our lead generation expectations and received the esteemed Communicator Awards.